By Staff writer
UNITED KINGDOM (UK) based Strategy and Marketing specialist has urged Small and Medium Enterprises (SMEs) to be pragmatic in doing business.
Professor Ernest Kadembo, was in Gweru recently facilitating an SMEs training organized in partnership with CORI Human Capital Solutions.
“Business is difficult in every part of the world,” Prof Kadembo told The Echo on the sidelines of the training.
“If business was easy in China, then the Chinese wouldn’t be here in Zimbabwe looking for opportunities.”
The one day training focused, among other things on improving how entrepreneurs go about their business.
Prof Kadembo hammered on the methodical ways of marketing businesses as well as problem solving.
He believes if properly followed, the training can lead to growth of the various small and upcoming businesses.
“With the engagement we have had there has been a big shift in looking from the same environment,” he added.
“They are beginning to see the low hanging fruits in their lives and taking a new approach
Literally, we took off the lenses they have been using before coming to this program.”
Prof Kadembo added: “The entrepreneurs now have the new lenses of looking at business and begin to see the things they can do immediately to shift their trajectory, they are seeing opportunities where there were no opportunities.”
The training drew participants from various sectors of the economy such as agriculture, Information and technology as well as manufacturing.
Also present were officials from the Ministry of Women Affairs, Gender, Community, Small and Medium Enterprises Development.
CORI Human Capital Solutions director, Corinna Vann Gopal was delighted by the first instalment of the training workshop.
“The response to the call to engage entrepreneurs for the first time of hosting this program in Gweru was very encouraging,” Vann Gopal said.
“We had hoped for more support from the business community. However, those who did attend have indicated it was very beneficial
Subsequently, we are now exploring strategic synergies identified with potentially mutually beneficial partnerships discussed at provincial and possibly national level.”
